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This film looks into the world of high performance and winning moments and gives an exclusive insight into support systems around the modern footballer. The session addresses the generation Y footballer, the use of technology as a means of communication, what modern operational culture looks like, modern practitioner behaviour and the shifting dynamic of personal player care in the modern game. Other snippets of gold include pushing boundaries, the need to be evolutionary in the quest for improvement, and accumulating winning moments in your daily culture and process interactions.
Manchester United are of course featured in terms of how the sport science programme is tailored and governed by the clubs playing philosophy along with why logging or recording all data is pertinent be that for use today, tomorrow or in the future.
A fantastic educational presentation which even touches on the US Army coined phrase VUCA (Volatile, Uncertain, Complex Ambiguous) and why this is relevant in modern day football.