on all orders over £75
on all orders over £75
At Sensible Soccer we collaborate with the leading professionals and organisations from the world of football and sport.
This collaboration is like no other before!
Asmir Begovic and his team have been working hard on and off the football pitch. The former AC Milan Goalkeeper has recently set up a new venture with his AB1 goalkeeping business.
Asmir is off to a great start, and already has some top Goalkeepers wearing his products, like Premier League star Tom Heaton.
His team are very passionate about giving back to the football community and the products are designed to inspire the next generation of goalkeeper’s.
For Sensible Soccer we were eager to get involved with such a fantastic company. From gloves to goalkeeping accessories, they have really gone the extra mile to manufacture the best equipment on the market. Designed by Asmir specifically for goalkeepers.
Asmir Begovic’s story.
Born in Trebinje, which was then part of Yugoslavia, Asmir and his family fled the Bosnian War and moved to Germany when he was four before settling in Canada when he was 10.
He arrived in England in 2003 and signed a contract with Portsmouth.
After two years in Pompey's youth team, he was sent out on loan to gain experience, first heading to Belgian club La Louviere and then to Macclesfield Town, he also signed on loan for the AFC Bournemouth.
It was not until 2009 that Begovic made his full debut for Pompey, playing his part in a 3-1 win over Sunderland.
After a run in the team and a brief loan spell at Ipswich, he caught the eye and attracted attention from Stoke City, taking up the option to join the Potters on a permanent basis from February 2010.
It was in the Potteries that he really made his mark, playing more than 150 times across a five-year period.
His debut came against Chelsea two months after signing and before he kept a clean sheet against Everton the following week.
The next few years would see him win the club's Player-of-the-Year award for his efforts in the 2011/12 season, attain 50 clean sheets in a Stoke shirt and even score his first professional goal in November 2013 when a long kick downfield that caught out Artur Boruc.
With such consistency between the sticks, it was not long before a Champions League club came calling.
In the summer of 2015, he made the switch to Chelsea and first appeared in a Blues shirt nine days later on the club's pre-season tour.
During his first season at Stamford Bridge, an injury to Thibaut Courtois resulted in Begovic having his first run in the team, keeping a sequence of three clean sheets before the Belgian's return.
During his first season at Vitality Stadium, Begovic played every minute of every Premier League game in the Cherries’ third year in the topflight, keeping six clean sheets as they finished 12th.
He made 24 appearances in the Premier League in 2018/19 as the Cherries finished 14th.
Begovic spent the first half of the 2019/20 season on loan to Qarabag in the Azerbaijan Premier League, making 17 appearances in all competitions, including five in the Europa League.
In January 2020, he joined Serie A outfit AC Milan on loan for the remainder of the campaign and made two appearances for the Rossoneri.
Sensible Soccer and AB1
Sensible Soccer are among the top-trusted football equipment suppliers are the market.
Moving forward with the AB1 team allowed us add another key aspect of football in goalkeeping. We work with professional people on a daily basis and we couldn’t be happier to be associated with Asmir and his team.
Working in a professional environment with the best players and manufacturers is what we do. We have exceptional knowledge and understanding of the game of football.
Check the full range of AB1 products on our site HERE